Importance of advertising -

An unadvertised product is trapped within a factory or a shop. It has a limited scope in the market.
Customers are the life-breath of a successful business. But in today's competitive world, customer loyalty cannot be taken for granted. You have to improve your products and services. Also you have to make your products and services visible and keep the customers updated with the latest information about the products. This is where advertising comes in. Advertisements attract, create interest, arouse desire and guide the customer to buy the product.

Advertising on Ludhianamarket.com -

1. Ludhianamarket.com is the only comprehensive site on the industry and business community of Ludhiana.
2. Ludhianamarket.com has a wide user base.
3. You can guide your customers to your website that would give enhanced visibility not only to your product but also to your whole business.
4. Ludhianamarket.com, being an industry-oriented site, is the most appropriate place for posting advertisements about your products.
5. Ludhianamarket.com can be used for building brand awareness conveniently and efficiently
6. You can target your potential customers and provide them information about your product at Ludhianamarket.com.

Disadvantages of Conventional advertising media -

Television, radio, newspapers and magazines are the traditional media used for advertising.
Television is a fleeting medium. Its reach is limited. Passive viewership and negligible interactivity are its other drawbacks. Newspapers and magazines are static and their shelf life is limited. Also, there is very little interactivity in print media.

Advantages of being Online -

1. Buyers are on the lookout for you at Internet -
   Internet accessibility has no time and place limitations. Hence, buyers are turning increasingly to Internet to look for product information. On Internet, you can provide an actual demonstration of your product along with complete information about it. You can redesign the product to suit your customer's need.
2. Internet cuts costs -
   Products are available at amazingly reduced costs at online business organizations. The money which would have been spent on traditional distribution channels is saved and the customer gets benefit in the form of reduced costs.
3. Online -
   Your customer can access your business information anywhere, anytime.
4. Interactive -
   High interactivity gives Internet the 'here and now' quality. You can connect with your potential and existing customers and get their feedback instantly.
5. Internet cuts across the geographical and regional barriers -
   Within a span of seconds, your product information is carried across the globe.
6. Internet is a creative medium -
   The users of Internet are not passive users and they actively seek and manipulate information to suit their needs. This along with high creativity makes Internet a wonderful medium for advertising.

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